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Shows & Exhibits Get what you put in

TECH B2B Marketing

Maximizing trade show, special event return
Trade shows are wonderful opportunities to personally engage key customers and industries. Do you need an interactive booth design that will exponentially improve traffic, media, outreach, and engagement? Or help coordinating a special event targeted to your top customers and/or partners? Or a new lead-nurturing program to make sure qualified leads don’t slip through the cracks? TECH B2B can help you get the most out of your trade show investments.

TECH B2B works to optimize your participation in technical conferences to maximize publicity from all attending editors and media. Our approach includes the following:

  • Identify attending press
  • Pitch and schedule personal press briefings with editors
  • Create press kits for distribution
  • Review editorial calendars for high-value contributed feature opportunities
  • Develop lists of story topics to pitch to the media during the personal briefings
  • Prepare event-specific media briefing books, key messaging, and FAQs
  • Follow up with editors after the conference to secure publicity placement
  • Develop content/stories for reuse on website, newsletters, and more
  • Provide media training to key spokespeople to prepare them for live interviews


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